Korean firms offering customized meal plans, beauty supplements and skincare products …

Korean firms offering customized meal plans, beauty supplements and skincare products …


Since the end of the 19th century, most industries
have focused on mass production. However,… with the so-called “Fourth Industrial
Revolution”,… Korea has been trying to grow new and different industries, including customized
health products. Here’s our Oh Soo-young with the third installment
of our series on new industries. One size doesn’t fit all when it comes to
beauty in all its shades and varying skin types. A venture company in Southern Seoul is customising
skincare products based on individual DNA amid the government’s push to expand the consumer
genomics market as a crucial part of Korea’s biohealth industry. Using results from direct-to-consumer DNA
tests,… Genoheal draws up the optimal formula for each and every customer. “Customers seeking brand value or products
that offer benefits for all are a thing of the past. We, on the other hand, offer a wide range
of products developed for each individual customer. For instance, our skincare products contain
elements that curb the genes that cause rapid aging, loss of skin elasticity and skin discolouration.” The company has been selected for its innovative
products,… which include patented substances such as medicinal mushrooms which keep the
skin strong and healthy. It hopes to develop more customised skincare
solutions once the government eases restrictions on sharing other genetic information on skin
such as allergies. “They say you are what you eat. And this catering service in Seoul comes up
with diet plans and recipes as well as customised meal deliveries best suited to your genetic
make-up.” Based on a person’s DNA results, a nutritionist
recommends the daily calorie intake and the proportion of nutrients you should consume
for optimal health, skincare and hair. The meals also aim to make up for genetic
traits that cause a lack of skin elasticity, slow metabolism and male pattern baldness. “We live in a world where so many people as
young as thirty years old are developing conditions such as cancer, high blood pressure and diabetes. Based on your genetic make-up,… you need
to take care of your eating habits and environmental factors over the long-run, as the impact will
show up over time.” The global consumer genomics market is projected
to top four billion dollars by 2025,… growing at twenty percent a year. However, to develop more useful solutions
tailored to individual needs,… industry leaders say the country’s regulations on genetic
information need to be loosened significantly. Oh Soo-young, Arirang News.

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