Priming the proton pump

Priming the proton pump

Priming the Proton Pump What could possibly be in beet juice to so revolutionize the field of sports physiology? First, a quick biochemistry breather. Our body uses oxygen to create ATP, the energy currency of our bodies. Every time we think; every time we blink; every time we flex a muscle; we use up ATP, […]

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How the Keto Diet Went from Arctic Staple to Bro-Science

How the Keto Diet Went from Arctic Staple to Bro-Science

♪♪♪ By now, you’ve probably heard of the keto diet. You might even know someone who swears by it. The keto, or ketogenic diet, involves eating lots of fat and very few carbohydrates. Think steak, bacon, and pork chops, day in and day out. It might sound like a heart attack waiting to happen, but […]

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